It is extremely important that the store works properly. The buyers are used to optimized sites, and the waiting periods they can stand are getting shorter. If your site is having problems to load, then you are clearly at a disadvantage.
For this reason, it is necessary that every once in a while you turn yourself into a user and check that everything is working properly. While you do this, you can also check some usability issues that can be improved.
A remarkably useful tool is Google PageSpeed Insights, which gives you some recommendations about what to improve in your store to make sure it is optimized. You type your site’s URL and it will show you lots of metrics, for both your mobile and desktop sites.
Here are some other useful tools:
❗️ We recommend you to use more than one of these tools, and run the tests on various opportunities. You can try doing it from different locations and zones.
How to improve the speed of the site?
If you see that the loading time is too slow, we leave you some tips to put into practice in order to improve it.
➡️ Reduce the size of the images if they are too heavy.
➡️ Make sure there’s visible text while the web source is loading.
➡️ If you have speed issues in any zone, you can contact your site’s hosting.
➡️ Make sure your site doesn’t load unnecessary information.