In the overview you find on the dashboard, we show you the most important metrics for your ecommerce.
You will find, together with the ROAS, an indicator that shows the development of your campaigns towards your target. The closer your emoji is to the green end of the bar, the closer you are to reaching your target!
The target ROAS is the one you have set from the moment you started with our campaigns. If you don’t know what is and you want to change it, you can do so following these steps!
First, calculating the target ROAS implies thinking about the percentage you are willing to invest in digital marketing. The formula to calculate the ROAS is income/investment. If, for instance, you need to receive 10 dollars for every dollar invested, then your target ROAS is 10. If you want to learn more about this, you can read this article.
To change the target ROAS, you need to click on the three dots found on the ROAS box.
There you can define which is the target ROAS you want to set.
👉🏼 It is not recommended to change the target ROAS more than once over a period of less than 7 days.
👉🏼 We suggest that if you want to increase the target ROAS, you do it up to 25% more than the ROAS obtained in the last 7 days.
Once you change it, you will be able to see the evolution of your campaigns towards the new target ROAS.