To be able to run Google Shopping campaigns, it is necessary to have the Merchant Center verified.
You will have to head over to merchants.google.com with the Gmail account you have access with.
👉🏼 If the account is new or it’s not yet verified, you will see the following red sign:
i. Click on "Fix It"
❗️Please note: You might not see the FIX IT option at first. If this is the case, head over to tools> company information.
Then, go to Website, and there you will see the screen to verify the site.
ii. Check that the website URL is written. If not, enter it.
iii. At the bottom, choose "I Have Access to my server" and then "Add an HTML Tag to my homepage"
iv. Copy the meta tag that you see in option 1 and paste it into your site’s home page, in the section <head> right before the first <body> section.
v. Once you’re done, head back to Merchant Center > Click on "Fix it" in the read sign, head over to the bottom and click on Verify URL.
vi. It will be shown as verified but you will still need to claim the site. Click on "Claim" and you will see a screen with two green check symbols