At Adtomic we believe in the importance of monitoring metrics in order to understand how the e-commerce in general and our campaigns in particular are performing.
For this reason, in the “Dashboard” section on our platform you will find all the necessary information to assess the results obtained.
First of all, you can select a period of time for which you want to know the results obtained
General Statistics of your E-commerce
First, you will see your E-commerce’s general statistics
📌 Revenue: here you will see what you have earned on the Store. In other words, your sales revenue for the selected time period.
📌 Ad spent: what you have invested in Adtomic campaigns.
📌 Transactions: total amount of transactions on your Store.
📌 Sessions: How many people have visited your site.
📌 Average order value: the average amount of money your clients spend on your site.
📌 Conversion rate: the amount of users who have made a purchase out of the ones who have visited your site.
❗️Note: below each of the metrics, you will see a number in green or red. This number shows the difference between the selected time period and the previous one. For example, if you have selected the last week as time period, it will compare the results shown with the results of the previous week. If you have selected two months, it will compare the results with the results of the previous two months.
You will also see in the graphic the weekly evolution of sales and of visitors, and the source from where those visitors are coming.
Your Adtomic ads statistics
In this section you will specifically see the information of Adtomic ads.
📌 Revenue: Your sales income generated as a result of Adtomic campaigns.
📌 Ad spend: what you have invested in Adtomic campaigns.
📌 ROAS: return on ad investment. It is calculated by the formula income/investment x 100. This is one of the most important metrics to see how your campaigns are working.
📌 Clicks: amount of clicks obtained by Adtomic ads.
📌 Cost per click (CPC): it is calculated by the formula investment / clicks.
📌 Transactions: amount of sales generated as a result of Adtomic campaigns.
In this section you will be able to see how the ads you upload to our platform perform.
Comparing our campaigns
In this section you will see the investment, sales and generated orders, ROAS and cost per acquisition (which is the same as cost per order) of the campaigns we are running, as well as the ones you are running on your own.
Here we will be able to see which one is performing better!
Keeping track of the results is important not only to see how your e-commerce grows, but also to improve the performance even more. For example, if the ROAS is remarkably high, it might be a good idea to make a larger investment.