Why is it important to create and customize ads?

Our platform automatically runs product carousels that show a dynamic selection of all the products on your website. These ads are super important and have good results, but it is advisable to add some ads that personalize your communication even more.

Creatively showing the voice of your brand with ads containing eye-catching images is an important complement to the ads that run automatically on our platform.

These ads will make your potential customers pay more attention to what you have to offer and enter the products you suggest, bringing them closer to the moment of purchase!

Create and edit ads

From the "Ads" screen of our platform, you will be able to:

๐Ÿ‘‰๐Ÿผ Manage all the ads you run on Facebook and Instagram with Adtomic: you can edit, pause and delete them.

๐Ÿ‘‰๐Ÿผ View all the creatives you use in your ads.

๐Ÿ‘‰๐Ÿผ Understand how your ads are performing.

๐Ÿ‘‰๐Ÿผ Create new ads.

๐Ÿ‘ฃ Step 1.

In our platform menu, on the Facebook Ads side, there is the Ads option.

In the Ads management screen, you will have visibility of all the Facebook and Instagram ads you run with Adtomic.


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Clicking on the + New Ad button will open a new screen that will take you through a step-by-step for you to create your ad.

๐Ÿ‘ฃ Step 2.

The first thing will be to choose what type of ad you want to create.

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Something important: every time you create an ad on Adtomic, it will be replicated on Instagram stories. That is, both image or video ads, as well as the product carousel and image or video ads will also be shown in Instagram stories.

Images or videos

Upload a square image or video and it will automatically adapt to show your ad in multiple locations:

๐Ÿ‘‰๐Ÿผ In the feed of both platforms.

๐Ÿ‘‰๐Ÿผ On Instagram stories.

๐Ÿ‘‰๐Ÿผ In the right column, search results and Facebook Instant Articles.

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๐Ÿ’ก Videos work better than images!

Learn how to create this ad in this article.

Product carousel

You can create carousels where you display your ecommerce products. Choose a set of products and only the products from that selection will be shown.

If you want to review what a product carousel is, you can go to this article.

๐Ÿค” Remember that in product carousels we lift, automatically, the images and all the data of the products on your site.

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๐Ÿ’ก If you want a product to be displayed with another image in our ads, you can do it by modifying the creative in "Product catalog".

Learn how to create this ad in this article.

Image or video carousel

Choose your own creatives!

In this case, unlike the product carousel, we will not lift the images automatically from your site, but you will be able to upload the images or videos you want. This carousel will always display those creatives.

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๐Ÿ’ก We recommend you to use it when you want to focus on a particular product - show that product from all angles!

Learn how to create this ad in this article.

๐Ÿ‘ฃ Step 3.

Once you've created your ads, we'll need to wait for Facebook to approve your ads. This can take a few hours.

If you get an email saying that the ads are rejected, you can follow this step by step.

Remember that once they are approved, your ads will start running and enter a learning period. Learn more about this here.

๐Ÿ‘ฃ Step 4.

Get feedback on how they are performing and edit, pause or delete your ads.

In the Quality Score column you will see:

๐Ÿ‘‰๐Ÿผ In green the ones that work best.

๐Ÿ‘‰๐Ÿผ In light green those that could improve.

๐Ÿ‘‰๐Ÿผ In red the ones we recommend you pause.

๐Ÿ‘‰๐Ÿผ You will also find that some ads that are in the learning period.

This can help you make decisions to edit or pause your ads!

To do this, click on the pencil or on the pause sign. If you click on the three dots, you will have the option to delete the ad.

If you click on the pencil, you will go to the edit screen, where you will be able to see all the settings of your ad and modify what you think is necessary.


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๐Ÿ‘ฃ Step 5

A few things to keep in mind

๐Ÿ‘‰๐Ÿผ We recommend always keeping the "All products" product carousel active, which is turned on by default. We will tell you why in this article. It's also important that you modify the text that comes on automatically - put your brand's voice to it!

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๐Ÿ‘‰๐Ÿผ In the ad management screen, you will see the active and inactive ads, in their respective tab.

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๐Ÿ‘‰๐Ÿผ You will be able to turn your ads back on, edit or delete them with the buttons on the side.

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