Find out the meaning of each of the terms used on our platform and in our campaigns.

On Our Platform

Metrics Dashboard

  • Sales: what your shop has sold thanks to Adtomic campaigns.
  • Transactions: the amount of sales generated through Adtomic campaigns.
  • ROAS: Return on Ad Spend. It is calculated by the formula: revenue/cost of advertising. ROAS is important as it shows you how much your business earns for every dollar spent in advertising.
  • Investment: amount of money invested in Adtomic campaigns.
  • Impressions: amount of times your Adtomic Ads were displayed on users’ screens.
  • Clicks: amount of times users clicked on an Adtomic ad.
  • CPC: Cost Per Click. It is calculated by the formula: investment/clicks.
  • CTR: Click Through Rate. The number of clicks on an Ad per number of impressions, calculated by the formula: clicks/impressions.
  • Interactions: total amount of actions that users perform in relation to the ads.
  • Likes: amount of "likes" received in the ads.
  • Reactions: amount of reactions received in the ads.

On Facebook

  • Prospecting is the term we use to refer to the audiences that have never visited your brand’s website or social network profiles. It refers to audiences which are completely new.
  • Remarketing is the term we use to talk about the audiences who are already familiar with your brand and have interacted with the site. This audience is closer to the moment of purchase, as they have already shown interest in what your brand is offering.
  • Campaign: a campaign may contain one or many ad sets and ads. For each of them, an ad objective is defined.
  • Ad sets: each set has one or many ads.
  • Ads: ads consist of the content used, this is, videos and images uploaded to “customized ads” on our platform, and the ads which are generated automatically based on the behavior of users on your website.
  • CPA: Cost per Acquisition, or in other words, how much a conversion costs.
  • DPA: Dynamic Product Ads, that is to say, dynamic campaigns, which are the ones that are generated due to the user’s behavior on your website.
  • Cross Sell Audiences (CROSS) A type of remarketing audience. Those who have already made a purchase, and are now being offered a complementary product.
  • Interaction Audiences (FANS), those which interact with the brand’s social network profiles.
  • Lookalike Audiences (LAL). Audiences which are similar to the ones that interacted with your website or social network profiles. They are created by Facebook based on a source audience.
  • Custom Audiences (CUSTAUD) Audiences which are created based on custom databases (such as an email list or Customer Lifetime Value)
  • Broad Audiences (BROAD) Audiences that have visited sites or have interacted with social network profiles of brands that are similar to yours.

On Google

  • BRAND Campaigns. Campaigns for the key words related to the brand term.
  • DSA Campaigns. DSA stands for Dynamic Search Ads. These ads are generated automatically, based on how the website is structured, and the information provided there. DSA Campaigns do not work with keywords, they use the content on the online store to show the ads. They are key to fill the gaps left by keywords-based campaigns, and to avoid losing relevant searches.
  • CATEGORIES Campaigns. Campaigns for searches that include product categories. For example, “mattresses”, “pants”, “computers”.
  • COMPETITORS Campaigns. Campaigns for searches that refer to the competitors. In other words, the keywords included are the competitors’ brand terms.
  • SHOPPING Campaigns. These are standard Google Shopping campaigns. These are the search results that show a product together with its picture and the price.
  • SMART-SHOPPING Campaigns. These are campaigns which combine the features of Google Shopping and Google Display. On Google’s search network, they are shown as standard shopping campaigns. But, in addition, Smart Shopping ads will be shown according to the users’ prior behavior. This means that if users have been to your store, they will see the products they have been looking at. These campaigns are shown in some sites that are part of Google’s Display Network, in addition to Gmail and Youtube.
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