🤔 Why is it important to have an enabled Google Merchant Center account?
Merchant Center is the Google tool that allows us to run Google Shopping ads. These ads have a great performance because they allow the user to see the image of your product, compare prices at one sight, and enter the URL of the searched product.
Google revises the websites automatically, and if it detects that there is an infringement of one of their policies, the Merchant Center account is suspended, which disables Shopping ads.
In short, having the Google Merchant Center account suspended can be detrimental to your campaigns’ performance.
📞 Website requirements for Google Shopping - Contact information
One of the requirements demanded by Google to run Shopping campaigns is that websites should show the correct contact information in a clear way for users to communicate in case it is needed.
In the Merchant Center a message as the one shown below will pop up, in which it is informed what is the policy being infringed, and why is the website not authorized.
What can we do for the website to be authorized again? We can add the contact information of the business, in a simple and visible way.
It is important to have at least two means of contact for the clients to get in touch with your business. It can be a combination of:
These contact means should obviously be real and work correctly.
Here we show you some examples of other sites:
In this site, there is a contact form and a chat. What’s important is that there’s a clearly visible access to the section.
In this other case, there’s a form and a contact number.
🔎 Asking for the Merchant Center revision
Once your website is set up and meets the requirements, you can ask for the revision of Merchant Center for google to enable the account.
To do this, you will have to go to merchants.google.com and log in with the Gmail account with which you have access. Once inside, you have to go to the menu on the left-hand side and click on "Products" and then on "Diagnostics"
Then, click on Account Issues and then on Request review.
Lastly, you will have to check the option that says you have resolved all policy issues and click on Request Review.
It may take up to three business days to perform the revision. If Google considers that the problem was solved, the Merchant Center will be enabled again and you will be able to run shopping campaigns again.